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Articles
Practical writing on running a real business. Pricing, growth, brand, and the stuff that actually moves the number.
Margin Math6 min readYou've Made $100K in Sales. Here's Why You're Not Keeping Any of It.
Most founders track revenue, not margin. Here's the math behind why $100K in sales can still mean an empty bank account, and what actually fixes it.
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Cashflow4 min readThe Founder Who Grew 40% and Almost Ran Out of Cash
Revenue growth doesn't always mean more cash in the bank. Here's why fast growth can drain a business, and how to see it coming before it happens.
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Brand3 min readWhy Staying Boring on Purpose Beats a Rebrand Every Time
Founders think their branding problem is that it's stale. Usually it never had a chance to compound. The case for staying consistent instead of rebranding.
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Comparisons
The decisions founders get stuck on, worked through with the unit math. See all comparisons.
Comparison4 min readBuildYourBzns vs using a 3PL on its own
A 3PL gets you out of the warehouse but never touches landed cost, supplier terms or pricing. Not competing choices: Foundations First already includes one.
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BuildYourBzns vs an Agency or Fractional COO
A fractional COO runs your operations. We rebuild them, then hand them back. Here is which one your business needs, and what each costs over a year.
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BuildYourBzns vs a Business Coach
A coach works on you. Foundations First works on the business. Which to hire when, and what each actually changes about margins, inventory and operations.
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BuildYourBzns vs doing it yourself in spreadsheets
A spreadsheet can absolutely give you your real margin. The problem is that it decays, and rebuilding it every quarter is the tax nobody prices in.
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BuildYourBzns vs Dropshipping
Dropshipping removes the inventory risk and most of the margin with it. The honest trade, and what it takes to run the same way while owning your products.
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BuildYourBzns vs hiring an operations person
A hire starts from zero on your numbers and can leave with everything they learned. A rebuild has an end date and leaves the systems behind. When each fits.
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Comparison9 min readShould you hire a marketing agency or fix your margins first?
Most product founders at $100K hire an agency next. The unit math on when that works, when it burns cash, and the revenue floor an agency needs to make sense.
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