The team
Meet the builders.
The people building alongside you, across community, strategy, product, and the executive layer. Hover or tap a card to meet each one.
Everyone on this team appreciates autonomy. We're helping business owners build the way they want, through systems that sustain their path.

Chelsee Pettit
Founder · Builder of Businesses
Founder
Chelsee Pettit
Founder · Builder of Businesses
Chels builds businesses: the systems and solutions that integrate people, process, and technology. Blunt, direct, and fully in your corner: she's here to see your path and push you down it, no excuses. She won't sympathize you into staying stuck; she'll turn your pain points into fuel. Her motto: shut the f**k up and do it. If you want it, go do it.
Based in · Toronto · Chicago · Arizona
Superpower · Systems & solutions for people, integration, and technology
Fun fact · I am ambidextrous.

Haley Garcia
Builder of Program Success
Program Pod
Haley Garcia
Builder of Program Success
Haley builds program success. Founder of WrkWth, she creates community through entrepreneurial programs, keeping the people side running so members actually build. Driven by autonomy, she makes sure the experience, the onboarding, and the progress all hold together. Based in Chicago (and, honestly, everywhere).
Based in · Chicago, IL
Superpower · Building community through entrepreneurial programs, powered by autonomy
Fun fact · Knows how to train ferrets to be your partner in crime.

Michele Young-Crook
Builder of Risk Management
Executive Layer
Michele Young-Crook
Builder of Risk Management
Michele builds risk management, and she's the one who'll tell you the reality of what you shouldn't do, because 90% of the time the risk isn't worth it. Founder of SQRL2, her role is to keep you anchored to reality while you're building products, solutions, events, and partnerships. Her superpower is dream crushing: she kills the bad bets early so the good ones survive.
Based in · Ontario, Canada
Superpower · Dream crushing: telling you the reality you need to hear
Fun fact · Can touch her nose with her tongue

Sofia Wolf
Builder of Operational Success
Product Pod
Sofia Wolf
Builder of Operational Success
Sofia builds efficiency. Across RTFT, aaniin.shop, and Waabi Marketing's Small Business Transformation work, she's the one making sure things actually ship and ship right. At 19, she runs operations and quality sign-off through pure hands-on grit, adaptability, and trust.
Based in · Toronto, ON
Superpower · Experience, trust, hands-on learning, adaptability, autonomy
Fun fact · Nearly didn't finish high school and took no math/business after 16; now does it daily at 19

Mohamad Al Lakkis
Builder of Community Success
Community Pod (POC)
Mohamad Al Lakkis
Builder of Community Success
Mohamad runs Aaniin's community as “Ragnar the Creator.” A chef, author, and operator turned community builder, he's driven by stability, peace, and building a better future for his son. He's the one turning members, affiliates, and ambassadors into a movement, and writing a novel on the side.
Based in · Baalbek, Lebanon
Superpower · Stability, peace, family
Fun fact · Chef, author, writer, operator & creator

Rabieh Allam
Builder of Financial Success
Strategy Pod
Rabieh Allam
Builder of Financial Success
Rabieh is the numbers guy. He builds the case studies, cashflow and profitability modules, forecasts, and the financial structures that hold a business together. Powered by logic and a deep trust in positive people, he turns messy numbers into a clear path to profit.
Based in · Baalbeck, Lebanon
Superpower · The power of logic, innovation, and trust in positive people
Fun fact · Fully understands French but can't speak a word of it

Christopher Yammine
Builder of Scalability Success
Product Pod (POC)
Christopher Yammine
Builder of Scalability Success
Chris builds the tech kingdom. He's behind RTFT and the automations that let everything scale without breaking. He leans on reliability, autonomy, and a diverse team to ship product that holds up under real volume.
Based in · Beirut, Lebanon
Superpower · Reliability, autonomy, and a diverse team
Fun fact · Plays a dozen sports, watches none

Duncan C. Hepburn
Builder of Capital Success
Strategy Pod (POC)
Duncan C. Hepburn
Builder of Capital Success
Duncan builds capital. He designs the raising packages and runs the investor conversations that fund the mission. An Olympian (2016) who's been to 64 countries, he brings grit and hard-won experience to every room where the money gets made.
Based in · Scottsdale, AZ
Superpower · Past experiences and grit
Fun fact · Made the 2016 Olympics and has visited 64 countries

Ricky
Builder of Project Success
Operations Pod
Ricky
Builder of Project Success
Ricky keeps the build moving: project sequencing and the cross-team handoffs that keep every team on track. More on Ricky soon.
Based in · —
Superpower · Coming soon
Fun fact · Coming soon

Kathleen
Builder of Viability
Intake & Qualifying
Kathleen
Builder of Viability
Kathleen builds viability. Before a business goes deep, she makes sure it's actually ready for the program, and if it's not yet, she points it to the right tools to get there first. She keeps a solid, qualified flow into our community of builders, so everyone who's in is set up for real success and real follow-through.
Based in · —
Superpower · Knowing if a business is ready, and which tools fit if it's not yet
Fun fact · Coming soon

Francois
Builder of Journey Flow
Intake & Qualifying
Francois
Builder of Journey Flow
Francois builds journey flow. He makes sure the lead and customer journey is synced end-to-end, so every builder has a streamlined path across the platform before they officially get started. He works alongside Kathleen, powering the qualification data that decides who's ready.
Based in · —
Superpower · Streamlining the path from lead to ready-to-build
Fun fact · Coming soon
The why
Why are any of us doing this?
Because we're done watching gatekeepers hoard the systems that only benefit them. The playbooks, the numbers, the real relationships, kept behind a curtain so the people who need them most never get a look.
That's not how we work. We build together. We share resources, we open doors, we trade networks and opportunities instead of guarding them.
Because here's what nobody tells you when you're starting out: you're not just selling to customers. You're selling to everyone, and mostly to your suppliers, your partners, your network. They're the ones who get you in the rooms. Who advocate for you when you're not there. Whose stamp of approval carries weight no amount of going viral could ever sustain.
So the real skill isn't a viral moment. It's being a business worth vouching for. A client suppliers want to keep. A partner people want to build with. That's what compounds. That's what lasts.
That's why we're doing this: building founders who win the long game by being the kind of business the whole ecosystem wants to carry forward.